December 28, 2021
By: John Tomblin, Senior Solutions Architect
PhoenixBizz, a division of Sofvue, LLC
Printed with permission of Data Titan, Sofvue LLC, and the author
In the age of social media, just about everyone is focused on their appearance, especially anyone who is involved with providing content through social media. With major platforms like Facebook, Instagram, Pinterest, YouTube and a hundred other social platforms, everyone is now a Hollywood star. As a result, the beauty salon industry is experiencing rapid growth.
Don’t just take my word for it. According to Trafft, the global haircare market is expected to reach $87 billion by 2023, up from $69 billion in 2016. That is a 22% increase in sales and services!
With the gain and appeal of on-demand market, on-demand salon services are also gaining popularity. As an entrepreneur, this gives you a great opportunity to fill a market gap that few have considered, creating an on-demand salon app.
Still not convinced. Here are some reasons to invest in an on-demand salon app.
Why Invest in On-Demand Salon App Development?
According to OnePoll, a retail research company, a poll was conducted for Groupon, stating: “According to the study, the average woman spends about $313 per month on her appearance.“ “This includes facials, hair styling, makeup, manicures, and pedicures. This adds up to $3,756 per year or $225,360 over the course of a lifetime.“
Men tend to spend less, but more than you might expect. The typical guy will spend about $175,680 over their course of his lifetime on men’s care products, or about $244 per month. Most of their spending is on facial moisturizers, hand cream, and shaving products.
But that is not the end of the story. There are over 1.2 million beauty freelancers, including hairdressers, stylists, and cosmetologists in the U.S. 70% of them market themselves through mobile apps!
And ever since the pandemic broke out, the demand for at-home salons has done nothing but rise.
Services You Can Offer via Your On-Demand Salon App
You can offer a variety of services via your mobile app, such as
✅ Beauty services at home
✅ Skincare and wellness services at home
✅ Booking salon appointments
✅ Hiring beauty experts for an upcoming event
✅ Home delivery of beauty products
Business Models for On-demand Salon App
There are primarily two business models for on-demand salon apps.
◾Self-owned: This model is perfect for businesses who already have a salon and can offer additional services, such as at-home salon services or experts for an event.
◾Aggregator: In this model, you need to partner with different salon services providers in your area and allow customers to book anyone. You can charge a commission every time a booking happens via your app.
Features of an On-demand Salon App
Salon apps are usually divided into three classifications.
✅ The Member Interface of the app (or member)
✅ The Salon owner (merchant)
✅ Administrative Interface (managed by you)
Features of the user side of the app
The Member Interface is, by far, the most important side of the app as customers will use it to book your services and pay fees. In addition to amazing user-friendly navigation, you will also need the following:
◾Services: The user should be able to view all the services that a salon offers.
◾Appointment booking: Enable customers to book appointments at their preferred date and time. There should also be an option to cancel appointments.
◾In-app payments: You need to integrate a payment gateway to enable customers to pay for their services beforehand.
◾Reviews and ratings: Customers should be able to give feedback on the services provided. They should also be able to rate beauty personnel or salons based on their experience.
◾History: This section shows what services customers have booked in the past along with the beauty expert who provided the service.
◾Advanced search: Make it easier for customers to find necessary services or salons using the search option.
Features of the salon version of the mobile app
The Salon version of the mobile app allows the salon owners or managers to view who has booked their services and when. Here are some key features that must be considered in developing the salon version of the mobile app.
#1 Services Overview: This is where salon owners can showcase what services they provide, along with an overview of the services provided and estimated costs.
#2 Availability: Salons use this feature to display their availability. They should also be able to update the status in real-time.
#3 Accept/reject appointment: This feature enables salons to accept or reject bookings based on their availability.
#4 Earnings and commissions: This page will display how much revenue the salon has earned over different periods of time, along with the commissions or fees paid to you.
#5 In-app navigation: Allows beauticians to navigate, using different API mapping services, to drive to a customer’s home for an in-home appointment.
Administrative Panel Features
The administrative panel is the primary dashboard of your on-demand salon mobile app. You will be using this module to manage your platform. It should include:
◾Profile management: You should be able to manage customers’ and salons’ profiles. You can even delete their profile if they violate your terms and conditions.
◾Booking Overview: Displays the total bookings via the mobile app.
◾Ratings: You should be able to check what people are saying about different salons and services provided through your app.
◾Earnings: This displays how much you have earned in commissions and fees.
Hire a Mobile App Development Company
Now that you know the features you need in your salon mobile app, the next step is to have it developed by a professional mobile app development firm, and of course, PhoenixBizz is that choice.
The popularity of on-demand salon services is increasing rapidly. By creating an on-demand salon mobile app, you can tap into an emerging market and capture significant market share.
PhoenixBizz is a leading mobile app development company. Our team of developers, architects, software engineers and business analysts have a combined experience in developing 40+ on-demand apps for businesses across a wide array of industries. To learn more about developing an on-demand mobile application, give us a call. One of our professional sales representatives will be happy to answer your questions.
You may also like to read: Understanding The Features And Development Costs Of An On-Demand Beauty Service Mobile App